Survey Reveals Canadian Shopping Habits
February 9 2015 |
In an effort to provide their patron's with a better shopping experience, retailers constantly strive to understand consumer trends so they can optimize their point of sale terminals.
This exercise involves taking a look at everything, from how individuals like to pay, to where they get their information about sales. One great resource, the annual BrandSpark Canadian Shopper Study, gives merchants invaluable insights about Canadian shopping habits. This information can then be used to influence marketing campaigns, and decisions such as investing in new payment processing technologies to make transactions faster and more secure.
Canadians Embrace Innovation
Retailers have been known to place big name items on display very close to their pos terminals in the hopes of influencing consumer purchasing decisions. By taking advantage of the brands reputation, merchants are more likely to trigger an impulse buying decision during checkout.
However, the 2015 BrandSpark survey indicates that pushing newer products may be a better strategy. According to the report, 65% of Canadian shoppers say that they would be willing to pay more for a new product if it was better than the current selection of similar products. Canadian shoppers are also willing to pay more for new products that re-invent how consumers use the product, like single-dose laundry detergent pods or single serve coffee brewers. These have grown greatly in popularity and should be the items strategically placed to influence customers buying decisions.
Smartphones making more of a difference
While the BrandSpark survey found that the majority of shoppers - more than 80 percent - would rather hand write shopping lists, smartphone use is becoming more popular while shopping. Customers are increasingly using their phones to look up information on products and comparing prices to identify the best deals.
Moreover, with the much anticipated launch of Apple Pay in Canada scheduled for March 2015, we can expect that many shoppers will be whipping out their devices at the register and using a mobile wallet to pay. If the widespread adoption of Apple Pay in the U.S. is any indicator of what is to come, it's only a matter of time before contactless payments become the norm in Canada!