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News & Events

5 Ways to Make “Pokémon Go” work for your Small Business

July 22 2016 | By Pam Mukiama

The “Pokémon Go” craze is alive and kicking in Canada and savvy small business owners are already getting in on the action to generate more sales for their businesses.

Here are 5 tips on how you too can transform Pokémon Go trainers into paying customers.

1. Get familiar with the game

It’s important to have a basic understanding of the game if you intend to use it in your marketing strategy. The internet is always a great resource but even better is playing the game yourself. You can also ask someone who enjoys the game to give you a quick overview of the fundamentals.

2. Find out if your business is near a PokeStop or Gym (now that you know what they are)

These central hubs attract thongs of trainers who flock there to battle or collect items. You can benefit from your proximity to a PokeStop or Gym by finding creative ways to appeal to potential customers when they show up. A café, for example, might create a Pokémon inspired beverage and advertise it on the sidewalk, offering a special discount to anyone playing the game! It’s truly remarkable that even Yelp, having adopted Pokémon culture, has added a “PokeStop Nearby” filter to its site!

Existing PokeStops and Gyms have been pre-determined by developers of the game but you can now submit a request to have your location considered as a Gym or PokeStop via this Niantic support page

3. Accept contactless payments

Once you succeed in converting trainers into paying customers, you need to remember they will want to be in and out as quickly as possible. Accepting contactless payments such as Apple Pay, Interac flash and other ‘Tap & Go’ options will definitely speed up the payment process. Faster checkout times are a definite plus for Pokémon Go trainers!

If you would like to start accepting contactless payments, please contact us.

4. Drop a Lure

Pokémon Go has a purchasable in-app item called a “Lure module” which attracts Pokémon to a particular PokeStop for 30 minutes. If your business is near a PokeStop you can use the power of a lure during slow business hours to drive more foot traffic directly your way. At only $1.99 per lure this is definitely something small business owners should take a closer look at!

5. Get on Social Media

If you have a rare Pokémon near or around your business, promote it on social media to get people excited about it. Take a screen capture of it and share it with your audience. There’s nothing more luring to players than knowing ahead of time when and where they can catch rare Pokémon. You can take it a step further with Pokémon themed events which you can advertise on Facebook and other social media platforms.

Pokémon Go is giving small businesses an opportunity to create new bonds with their customers and to entice entirely new customers with minimal investment. This game is getting lots of media attention too, so you just might get some free press for your local business by joining the band wagon!


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