News & Events

Get Ready for Black Friday 2017

September 28 2017 | By Helen Baginska

Thanksgiving is just around the corner and it’s time to put together your campaign for a big day. Black Friday sends millions of shoppers into stores and your business should take advantage of it.  Boost your Thanksgiving weekend sales by taking the following steps.

Look at Last Year’s Data

Learning from your mistakes is a great start. Take a look back and try to define what worked well and what didn’t work at all. Analyze your buyers’ past behaviour and figure out which product or service specials proved to be more successful. This information will give you a good idea on what you should focus on this year.

Create an Email Campaign

Black Friday is a great reason to reach out to your customers. Give your campaign a lot of thought and define measurable goals. Figure out who your target audience is and work on making your email stand out from all the other emails they receive. Keep it short and sweet, and make it visually appealing and engaging.

Use Social Media

Create and schedule social media posts for your Black Friday campaign. Use holiday themed graphics and make sure to throw in a couple of videos. Just like your email campaign, make your social media posts visually appealing and engaging and build your social media holiday campaign around specific goals.

Get Involved in the Community

Participate in community events, volunteer, donate and host your own events with promotions and giveaways. Come up with engaging Black Friday contest to get people involved. Building a community around your brand is important. Your clients need to know what your business is all about, so invite them to an event and let them get to know your company and your employees on a personal level.

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