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News & Events

6 Awesome Ideas for Boosting Sales this Holiday Season

November 21 2017 | By Helen Baginska

It’s that time of the year again. The jolly holiday shopping season we’ve all been waiting for! Let’s have a look at a few things you could do to attract more customers, build loyalty or raise awareness of your business in the local community. 

Community is everything.

One of the most important goals for any business is building a community around their brand. The holiday season is an amazing opportunity to bring local business and the community together and make it fun for everyone. You can throw a party or a fundraiser with music and snacks and invite other local companies to participate. You can get coverage in the local press and the neighbourhood Facebook groups to promote the event, along with other local businesses that participate.  

Don’t forget the kids.

Kids love holiday related activities and with kids come the parents. Don’t miss your chance to connect with customers through their kids. Organize a contest for children with small participation prizes, a big prize for the winner and discounts for the parents.

Serve refreshments to your patrons.

Everyone loves tasty treats. Remember that feeling we get when sampling food at Costco? Feeding your patrons is a great idea. Serve free cookies and coffee (or tea) to make them feel appreciated and loved.

Set up a gift wrapping station.

Give away free gift wrapping with each purchase. It’s a nice gesture to help bring on the holiday spirit. It’s also a great way to increase the average purchase value at your business. 

Involve local artists.

Art plays an important role in the development of humanity. Get local artists involved and turn your business into an art gallery this season. Be prepared to explain each piece and the meaning behind it to your customers. It makes a perfect conversation and gives your patrons a chance to discover a new artist in their neighbourhood.

Offer discounts for the next year.

Start handing out the discount vouchers that are valid in 2018, inviting your customers to come back once the holidays are over. It’s a gift that will keep on giving, all year long.   

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