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Pivotal Payments and 411.ca Team Up to Offer Canadian Merchants a More Complete Business Solution

New partnership will provide savings to Canadian small businesses

MONTREAL - July 29, 2010. Pivotal Payments, Canada's fastest growing payment processor, and 411.caTM, Canada's Local Search EngineTM, recently announced a strategic business partnership that will provide Pivotal Payments merchants with a special promotional offer for advertising on 411.ca. 411.ca customers will enjoy cost savings on Pivotal Payments' point-of-sale terminals and credit card processing services.

"By offering both Pivotal Payments and 411.ca customers opportunities to save money and improve their efficiency, this is a partnership that truly benefits hard-working Canadian business owners," said David Nault, Director of Business Development at Pivotal Payments. "It's a program that adds value to businesses of all sizes by providing them increased online exposure at an affordable price."

"411.ca is committed to offering business owners products and services that simplify their day-to-day operations and increase their visibility in local markets," said Stephen K. Curry, President and Chief Executive Officer at 411 Local Search Corp. "This partnership will provide our customers with additional savings in this challenging economic environment."

Pivotal Payments will offer all new merchants three months of free, enhanced listings on 411.ca through the highly popular and successful Owner VerifiedTM program. The program gives business owners preferential listing placement in online search results on 411.ca, the search engine is used by over two million Canadians and generates 13 million queries for local businesses each month. What's more, Pivotal merchants who continue to advertise after the promotional period will receive an additional savings of $100 from 411.ca that can be applied to either an enhanced listing or premium listing. 411.ca will also be offering its customers an introductory discount on payment processing services from Pivotal Payments.

About 411.ca

411.caTM Canada's Local Search EngineTM, is the most visited pure online local search engine in Canada. Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. Through cost-effective advertising programs that drive sales and maximize brand exposure, 411.ca helps businesses of all sizes to grow and prosper. Currently the site features over 1.5 million basic, Owner VerifiedTM and premium local business listings. The 411.ca brand and domain name are owned by Yellow Pages Group (YPG). 411.ca is operated by 411 Local Search Corp., a privately-held Canadian company with offices in Toronto and Montreal. For more information and other facts visit www.411.ca.

About Pivotal Payments

Pivotal Payments is a leading provider of merchant services such as credit and debit card processing, electronic check conversion, merchant cash-advance programs, loyalty/gift card programs, and terminal management solutions. The company provides these services to small and mid-sized retail businesses, mail order/telephone order merchants, e-commerce, chain stores, franchises, restaurants and dealerships. With offices across North America and seven acquisitions since 2007, Pivotal Payments has grown to over 300 employees and over 1000 agents. It has customers in the USA and Canada and processes over $8 billion in annual volume. Goldman Sachs is the company's primary financial partner.

Pivotal Payments is a privately held company.

Company and product information are available at www.pivotalpayments.com.

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